Verzuz, the online platform struck by Swizz Beatz and Timbaland in a distribution deal and launched during the pandemic, has struck a distribution partnership with Elon Musk’s X.

Verzuz, the online platform struck by Swizz Beatz and Timbaland in a distribution deal and launched during the pandemic, has struck a distribution partnership with Elon Musk’s X.

image

image

Earlier in the year, Swizz and Timbaland reacquired Verzuz from their previous partner Triller and now own 100% of the platform, while retaining their equity (along with the artists who participated in Verzuz) in Triller, according to the announcement. Under the terms of the new deal, the pair maintain their full ownership and creative control of the platform while X receives exclusive distribution rights. The company estimates it will now broadcast to an audience of over 550 million active users, expanding its viewership and international reach. Viewers will now be able to watch for free exclusively on X.

image

imageVerzuz was launched in 2020 during the early days of the pandemic as a way of connecting music fans by bringing rap or DJ battles to the internet. Beginning with Swizz and Timbaland, the platform quickly gained popularity by matching up Babyface vs. Teddy Riley, Nelly vs. Ludacris, Boi-1da vs. Hit-Boy, T-Pain vs. Lil Jon, RZA vs. DJ Premiere, Erykah Badu vs. Jill Scott, Alicia Keys vs. John Legend, DMX vs. Snoop Dogg, and even Patti Labelle vs. Gladys Knight and Brand vs. Monica. It has produced over 40 episodes, generating 100 million-plus live views and over 70 billion impressions, according to the announcement. The company was sold to Triller in 2021 but became mired in legal disputes and has since been reaquired by Swizz and Timbaland.

The announcement says the next Verzuz matchup will be scheduled soon.

Swizz stated, “We are beyond thrilled to have found the best partner for Verzuz. Not only are we excited to have Verzuz on X, we’re excited to help X build the biggest entertainment company in the world. I would like to thank Elon Musk, Linda Yaccarino, Brett Weitz, Mitchell Smith and the entire X team for believing in the Verzuz vision.  We can’t wait to get to work.”

image

Timbaland added, “We are thrilled to partner with X, the most innovative platform globally. Our goal has always been to bring Verzuz to the world which we can now do bigger than ever.”

Linda Yaccarino stated, “X is so proud to partner with trailblazing creators, artists, and entrepreneurs Swizz Beatz & Timbaland. Our platform stands at the forefront of innovation, and Verzuz defines the essence of an innovative content experience. As we continue to work with the most exciting voices to bring premium content to X, there is no better fit than this series. Together we will redefine how consumers engage with their favorite entertainment, one Verzuz at a time.”

Related Posts

In Northern Siberia, Chest Discovered with Two Skulls of Possible Extraterrestrial Origin

Deep within the remote wilderness of southern Russia, where vast landscapes and dense forests stretch as far as the eye can see, a discovery that would defy explanation unfolded. A group of adventurous hikers stumbled upon an ancient chest hidden …

Read more

13-Million-Year-Old Fossil Skeleton of 73-Foot Female Blue Whale Unearthed!

Paleontologists have ᴜпeагtһed the 13-million-year-old fossil ѕkeɩetoп of a 73-foot-long female blue whale , one of the largest and most remarkable prehistoric discoveries of its kind. The fossilized remains of this ancient whale offer a гагe glimpse …

Read more

Evidence of Extraterrestrial Life?

From ancient times, humanity has been fascinated by what lies beyond our planet, and Mars has always held a special allure. Despite being much smaller than Earth, Mars shares many geological similarities, including polar ice caps and what appear …

Read more

Ex-Chief Gehrig Dieter Shares Heartwarming Photos of Travis Kelce and Taylor Swift Bonding with His Daughter

Travis Kelce’s former teammate and close friend Gehrig Dieter posted a sweet picture of Taylor Swift with his 3-year-old daughter at the Yankees-Guardians game. Taking to Instagram on Monday, the former Kansas City Chiefs wide receiver shared …

Read more

Tatuajes para Hombres en el Brazo: Diseños que Marcan Estilo

Uno de los lugares de tatuajes más populares tanto para hombres como para mujeres es el brazo. Los tatuajes son una de las formas más famosas de expresarse o mostrar sus creencias. Los brazos son una de las partes más visibles de su cuerpo y pueden decir …

Read more

Prehistoric Turtle Graveyard Revealed in an Indian Ocean Cave, Filled with the Remains of Massive Turtles

Beneath the serene waters of the Indian Ocean, a recent and remarkable discovery has been made. Hidden within the floor of an underwater cave ɩіeѕ a mуѕteгіoᴜѕ and awe-inspiring find: a cold, ѕᴜЬmeгɡed turtle cemetery. This cave, пeѕtɩed beneath …

Read more

Leave a Reply

Your email address will not be published. Required fields are marked *